IT Cosmetics Naturally PRETTY Vol. 1 Matte Luxe Transforming Eyeshadow Palette

First of all, how clever is that name? Every woman wants to be naturally pretty. At least, we all want to look pretty :)

This is my first ever product from IT Cosmetics which is a cruelty-free, prestige brand of cosmetics for face and body, founded by present CEO Jamie Kern in 2008. It is a relatively new product and have not yet been talked about a lot in the beauty community. I was itching to check it out ever since I heard about it. The name is really catchy :) Most of the eyeshadows I own are shimmery and I often found myself looking for matte crease colors to finish off my looks. I saw and swatched this palette in ULTA during their "21 days of Beauty, Spring 2014" event. The shadows are pigmented and felt so smooth and buttery in my hand! I admit I don't own a thousand and one eyeshadows but these colors are very very pretty and looked so unique to me. I was immediately sold!! But I did not buy it that day, as I already hoarded up a lot of stuff. I was just trying to be a good girl you know :) 

Few days later I received the 'Friends and Family - 25% off coupon' email from IT Cosmetics. They also offer free US shipping on orders of $25; obviously I could not resist the temptation. The regular price of the palette is $42. It contains 14 matte eyeshadows and a transforming pearl shade all of which gives a total of .092 oz (2.62 g) of products. For me, it is definitely worth the price. With the coupon, it costs me $31.50, such an awesome price! Basically, I am very happy that I succumbed to my makeup addiction.

In case you are wondering, that's me in the pictures with my makeup ;) 

The outer packaging is a pink cardboard. The actual palette is also made of cardboard packaging with a velvety pink-colored fabric. I like it; my only complaint is that it is not going to be easy to maintain. It has a magnetic covered-up closure, so it feels sturdy to me. You get a decent size mirror inside. The inner frame is made up of golden colored cardboard which makes the palette look luxe and elegant. I love it.

This is termed as Vol. 1, so there is a chance that they will come up with different editions. The color range is awesome. You get two light shades, few mid-tone colors and then some really darker shades. Needless to say, they are all matte in texture. I feel I have every single crease colors I may ever want! They also can be worn wet or dry. Jamie worked out with plastic surgeons to develop these anti-aging shadows infused with Peptides, Hydrolyzed Collagen, Acai, Green Tea, Silk and antioxidants! Qualitywise, they are very pigmented, smooth and extremely easy to apply as well as blend out. The dark colors have a tiny bit of fallout but nothing too crazy. They also have such awesome staying power; around 10 hrs of wear for me without any distinguishable fading. The other day I put on a smokey eye using Warmth, Midnight and Noir at around 11 am, since it was my day off, I continued with household chores without being careful about my makeup. I even took a 30-min nap wrapping myself in blanket :). The shadows did not budge, I could go out without any touch up needed. 

Let me try to describe the colors for you...

Sheer Joy: This cream color is the lightest among all. Definitely a great crease color for paler skin tones. Excellent brow bone color for me.
Soft Light: Another great crease and brow bone color. Appears as a very muted light brown/taupe color to me.
Warmth: This is a brighter brown; almost undetectable on my skin tone; perfect everyday crease color for me.
Soulful: Looks like a very well-balanced mix between brown and mauve. Extremely pretty.

Mocha: Pretty brown/taupe, however you see it ;)

Violet: Very true to its name :) Such a pretty pretty color. Definitely going to help me in finishing of a purple smokey look.
Midnight: Dark blue comes to my mind whenever I hear the word "Midnight". The color is exactly that. Definitely very useful in creating navy smokey eye looks.

Noir: Matte black. Very pigmented but it also has the most fall outs among all the colors.
Iconic: Very pretty dark purple. Pair it with a Violet for a very elegant look :)
Java: Classic brown.
All Heart: I love how IT cosmetics named these shadows, very crisp and beautiful. All Heart is a more pronounced mauve color.
Sunset: Such a lovely lovely shade. It shows up as a muted orange color, definitely resembles colors of sunset.  It is very hard to choose, but this might be my most favourite among all.
Sunrise: Hmmm, I don't know how to describe this color. A brighter orangy brown color but not too over the top.
Love: A lovely pale pink color, very apt for my brow bone.

Transforming pearl: This is the bigger color in the palette. This can be used on top of the any shades to transform it into shimmer. As in the picture, I don't see much of a difference. Plus the pearl makes the color less vibrant, not something that I enjoy. I love the palette so much that I really don't care about the pearl shade and its performance. I am still going to use it as an eyeshadow to brighten up my tear-duct.

Here are my quick takes:

Pros:

• This palette makes me happy, definitely a plus point for me :) :) :)
• Shadows are velvety, buttery and pigmented. Very easy to blend out. I am very impressed by the quality of these shadows.
• Awesome staying power.
• Very impressive range of color.
• Good value when compared to some other palettes.

Cons:

• The only con I could think of is the fallout. But, nothing too serious :)

If you are a matte eyeshadow fan, I recommend you getting this palette. You will definitely fall in love. Even if you don't LOVE mattes, this is a pretty palette to have. I realize, this has become quite a long post, but I have been really enjoying this palette so much. Hope it was helpful.

Last but not the least, I love the quote by Jamie, on the back of the packaging "You are naturally pretty, you are beautiful, you are one of a kind, you are it!". 

Love,

~Aru

P.S.: As of now the palette is avaliable in ULTA ($42), and in QVC with a double ended brush ($39.56).